Le Bonhomme à lunettes (Philippe Rochette optician) is the mastermind behind a business model that has inspired many in Quebec and elsewhere: community eyewear store. What is a community eyewear store? It’s a business model where an optician, or a group of opticians, put accessibility at the heart of their work. On the one hand, they keep operating costs as low as possible, and on the other, they actively collaborate with community organizations to promote accessibility, a partnership that also serves as a fundraising tool (over a million dollars has been raised so far).

This is the reason why Bonhomme à lunettes has never raised its base prices since 2007.We’ve enabled hundreds of thousands of customers to save on an essential purchase. How does it work?